If you could turn your writing into a career, even if you didn’t consider yourself a good writer… and even if you are average at grammar… would you want to know how to do it?
Today’s guest, Ben Settle, is a master at increasing sales conversions for himself and other businesses. He’s a professional copywriter who’s learned from the best in the business how to research a market, write to that market’s specific pain points, and generate sales well above the industry norm. He’s convinced that he’s nothing special and that any entrepreneur can learn the skills to write to create more business, make more sales, and boost profits.
In this conversation he shares many tips and strategies to get into the minds and hearts of your prospects so that you know how to write to their real needs.
Her also shares his 5-step copywriting formula that he gleaned from researching the work of greats in the copywriting industry like Gary Halbert, Eugene Schwartz, David Ogilvie, Ken McCarthy, and many others. Ben’s boiled down everything he’s learned into simple, proven strategies that he believes anyone can learn. Effective writing (copywriting) is not about the product, and not about the price. It’s about knowing your target market. He’s convinced that if you know your market well, you can sell them every time, and he’s going to walk you through some of the strategies to do just that...
Here’s a glimpse of what you’ll learn in this interview and conversation:
Resources mentioned on this episode:
www.BenSettle.com - Ben’s website
www.BenSettleShow.com - Ben’s podcast
BOOK: The System Club Letters
Street Smart Email
BOOK: The 7 Lost Secrets of Success
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People mentioned on this episode:
Dr. Jeremy Weisz
Richard Sears (Founder of SEARS)
John Childers (wealth formula Dan mentioned)
Michael Gelb (brain power)
ABOUT DAN KUSCHELL:
Dan Kuschell is a success driven business growth strategist, a media contributor, and thought leader. He helps entrepreneurs, leaders, and business owners grow and scale their companies 10x by driving the flow of elegant ideas, execution, and team-culture for greater clarity, confidence, and direction. Dan has been recognized worldwide for creating results with his resources, books, and strategies.
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