Whether in peace time or war time, CEOs must always know how to overcome obstacles that their company might come across. You come up against overwhelm, across burnout or frustration, what’s your immediate response - fight or flight? It's been documented that our reptilian mind goes into fight. And if to fight is not an option, then we go into retreat and fly away. The corporate warzone is not so different. Being an effective CEO is about embracing those challenges and those obstacles. Come to think of it: aren't you only one or two degrees away from that big break? Have you found this too, that on the other side of that frustration, that wall or being stuck, there is a big breakthrough waiting for you?
Start to get clarity on what you can offer your clients. Then you want to think of the potential reasons why people don't buy it from you. I learned this from Tom Hopkins, one of my first coaches and mentors, all the way back in the early 90's. He said, “Anticipate the obstacle, anticipate the resistance, and anticipate the objection.” That’s when great things can happen for your business!