Dan Kuschell is a husband, dad, serial entrepreneur, and angel investor. He runs Breakthrough3X, a company that gives you instant access to a Fractional CMO Team. Breakthrough3X helps founders and CEOs grow their businesses 3 to 10x and generate more clients daily with a simple system that gets them free from the day-to-day. Dan has owned 12 companies since 1992, building multiple businesses with revenues exceeding eight figures before selling. He is also the host of the Growth to Freedom podcast, where he interviews industry leaders and experts in a variety of fields.
When marketing their business or services, many entrepreneurs employ overused internet marketing strategies or embody a “seller’s culture” that deters customer interest. So, how can you market to your clients effectively to achieve optimal growth?
Business advisor Dan Kuschell insists that B2B and B2C marketing are antiquated strategies. Instead, businesses need to adopt a people-to-people, or P-to-P approach. To apply this, it’s essential to combine the five pillars of marketing with direct response branding. The five pillars entail recognizing a growth plan and vision for your business, creating connection campaigns, building an internal lead machine, coordinating education-based events, and optimizing and implementing your processes. Additionally, direct response branding integrates direct response marketing and branding to maximize leads, relationships, and sales. You can solve your clients’ most pressing issues by creating a custom strategy.
In this episode of Growth to Freedom, David Newman of Do It! Marketing hosts Dan Kuschell of Breakthrough3X on The Selling Show podcast to discuss optimizing your marketing and selling strategies. Dan explains the five pillars of marketing, the importance of analyzing campaign metrics, and the concept of direct response branding.