Amanda Holmes is the CEO of Chet Holmes International, a company that helps businesses improve their online user experience, generate more traffic to their websites, and increase sales. The organization was founded 25 years ago by Chet Holmes, an acclaimed corporate trainer, strategic consultant, motivational expert, and lecturer. Chet worked with over 60 of the Fortune 500 companies and also authored the best-selling book, The Ultimate Sales Machine. Now, Chet’s legacy continues with his daughter, Amanda, who has been working with the company since she was 24 years old.
Today, there are 3.8 billion more social media users than there were 15 years ago. So, with all the clutter in the online space, how do you grab the attention of your target audience — and turn that attention into sales?
We may live in an attention-deficit society, but business leader Amanda Holmes has identified the top two ways to stay top-of-mind with consumers. As she says, it comes down to finding the market data that speaks to your audience and using that research to create a memorable core story. Using this strategy, she’s helped clients generate millions of dollars in sales within just weeks. Now, Amanda is here to share the first steps to leveraging this method in your business.
In this episode of Growth to Freedom, Dan Kuschell sits down with Amanda Holmes, the CEO of Chet Holmes International, to discuss the ultimate strategy for building awareness and growing sales for your business. Amanda explains why market data outperforms product data every time, how to develop a core story that stands out to consumers, and what business leaders need to know about the “buyer’s pyramid.” She also shares her experience carrying on her father’s legacy after his passing. Stay tuned.