David Newman, CSP, is the Founder of Do It! Marketing, a revenue acceleration mentorship program for B2B consulting practices. He specializes in thought leadership marketing via seminars, consulting, and coaching programs to help solo consultants and businesses grow their revenues from 50-500% in under 15 months. As a certified speaking professional, David is a member of the Million Dollar Speakers Group at the National Speakers Association. He is also a best-selling author of the Do It! series.
For most entrepreneurs, selling is awkward. No one enjoys cold-calling arbitrary prospects or spamming their network, so some business owners execute an idea without adequate research, targeting, or messaging. How can you sell your services without using antiquated methods?
Believing his services would sell automatically, sales speaker David Newman accrued massive debt after planning a conference in Disney World that drew only six attendees. After exhausting corporate sales strategies, David reinvented the process for solopreneurs. He recommends performing market validation by gaining feedback from your prospects to refine your messaging. Rather than promoting your services, uncover and study your target audience’s specific needs and issues to develop specialized solutions.
In this episode of Growth to Freedom, Dan Kuschell hosts David Newman, the Founder of Do It! Marketing, who shares strategies and insights from his book Do It! Selling. David explains how to pitch to your prospects and lead a sales conversation and the top sales mistakes made during growth.
Sam Silverstein, CSP, CPAE, is the Founder and CEO of The Accountability Institute, a business consultancy helping executives and entrepreneurs build accountable companies and create sustainable, high-performing cultures. He is an executive consultant on workplace culture and accountability and has written 12 books, including No More Excuses! and Non-Negotiable. As a Hall of Fame keynote speaker, Sam works with entrepreneurs, multinational companies, corporations, and government agencies to drive increased engagement and productivity. As a former executive and entrepreneur, he sold one of his businesses to a Fortune 500 company.
Many executives believe that organizational accountability refers to the spoken agreement with a team member to perform an assigned task. But if you want to embed accountability into your culture, you must make relational commitments to protect employees and foster their growth. Learn the leading secrets to cultivating an accountable culture to improve productivity.
As an accountability aficionado, Sam Silverstein says that by maintaining a commitment to support team members, you can inspire them to advance their performance. Building a culture of accountability requires identifying your value narrative, purpose, and mission through a comprehensive system. This should occur on both an individual and organizational level and the values should be created holistically to define the culture’s full scope. Leveraging tools to quantify productivity is also essential in developing this framework.
In today’s episode of Growth to Freedom, Sam Silverstein, the Founder and CEO of The Accountability Institute, joins Dan Kuschell to talk about how organizational accountability benefits company cultures. Sam shares how to implement accountability to deliver value, how he differentiates his methodology in the market, and the core mistakes of measuring accountability.