Lenita Abouchabake is the Managing Director of Teen Coach Academy, which offers training for educators, counselors, coaches, and speakers to empower and transform teens' lives. As a thought leader, coach, speaker, and former teacher, she is one of the leading voices in the teen education market. Lenita focuses on building influential teen coaches to strengthen support in schools, homes, and communities.
With social media negatively influencing teens’ lives, these young individuals experience higher rates of anxiety, depression, and conflicting social isolation. Accordingly, teen coaching has become a profitable niche market as more parents seek help for their children. How can you build a reliable and scalable business to transform young lives?
Historically, experts maintained teen coaching was an underperforming market and struggled to obtain parental buy-in. With a passion for impacting teens long-term, former educator Lenita Abouchabake built and expanded her coaching business from a supplementary income source to a six-figure career. Penetrating this market requires developing and adhering to a scalable business model and committing to the extended journey. When gaining initial traction, Lenita recommends sharing your business venture with your family and friends and conveying your mission to parents and others involved in teens’ lives.
In this episode of Growth to Freedom, Dan Kuschell chats with Lenita Abouchabake, the Managing Director of Teen Coach Academy, about growing a teen coaching business. Lenita discusses learning from common coaching mistakes, how she navigates the highs and lows of business success, and her ideal coaching clients.
Dan Kuschell is a husband, dad, serial entrepreneur, and angel investor. He runs Breakthrough3X, a company that gives you instant access to a Fractional CMO Team. Breakthrough3X helps founders and CEOs grow their businesses 3 to 10x and generate more clients daily with a simple system that gets them free from the day-to-day. Dan has owned 12 companies since 1992, building multiple businesses with revenues exceeding eight figures before selling. He is also the host of the Growth to Freedom podcast, where he interviews industry leaders and experts in a variety of fields.
When hosting educational events like webinars or workshops, some leaders commoditize them by overselling products or services. This, combined with an ineffective structure, leads to high-effort events with sparse results. How can you facilitate engagement, value, and participation to generate ROI-producing events?
Serial entrepreneur and business advisor Dan Kuschell has developed a proprietary model involving hosting a series of events with follow-ups to build incremental value. Following the initial event, create follow-up offers with targeted messaging to increase engagement. Over the next few days, replay highlights of the event emphasizing unique client stories associated with your offer. You should also underscore excerpts from the event that answer frequently asked questions. Each stage of the process should include emails communicating your principal offer to foster authentic urgency.
In today’s Growth to Freedom episode, Dan Kuschell returns to discuss maximizing your value proposition during virtual events. He shares case studies on paid event models, the mistakes leaders make when hosting educational events, and how to accelerate ROI for paid events.
Liana Ling is the CEO of AdSkills, an e-learning company offering advertising classes to professionals. She is also the President of Power Up Strategy, which provides business coaching for entrepreneurs. As a seasoned digital marketing expert, Liana has over a decade of experience in the info product and coaching industries. Recognized as one of the top Facebook ad buyers worldwide, she drives results for clients by optimizing their advertising strategies and delivering ROI. With a background in law, Liana has become the go-to advisor for businesses.
As digital advertising evolves seemingly by the hour, marketers and business owners must evaluate copious platforms, software, and strategies. This leads to overanalysis and inaction, consuming valuable time as these professionals become preoccupied with the latest technology. Which advertising strategies should you leverage to streamline your approach?
After uncovering her strengths, leading digital advertising authority and former attorney Liana Ling acquired complementary partners and resources to enhance her performance. If you’re engaging in repetitive tasks or overutilizing ad technology, Liana recommends prioritizing revenue-generating tasks and scheduling time to automate and delegate the remainder. Executing multiple advertising approaches simultaneously without a sound strategy is ineffective. Instead, test strategies separately, analyze KPIs and performance data, and optimize them to scale.
Join Dan Kuschell in this episode of Growth to Freedom as he hosts Liana Ling, the CEO of AdSkills, who shares how to simplify digital advertising strategies. Liana explains how to adapt to the changes in digital advertising, her personal and professional growth journey, and tips for gaining visibility using paid media.