Liana Ling is the CEO of AdSkills, an e-learning company offering advertising classes to professionals. She is also the President of Power Up Strategy, which provides business coaching for entrepreneurs. As a seasoned digital marketing expert, Liana has over a decade of experience in the info product and coaching industries. Recognized as one of the top Facebook ad buyers worldwide, she drives results for clients by optimizing their advertising strategies and delivering ROI. With a background in law, Liana has become the go-to advisor for businesses.
As digital advertising evolves seemingly by the hour, marketers and business owners must evaluate copious platforms, software, and strategies. This leads to overanalysis and inaction, consuming valuable time as these professionals become preoccupied with the latest technology. Which advertising strategies should you leverage to streamline your approach?
After uncovering her strengths, leading digital advertising authority and former attorney Liana Ling acquired complementary partners and resources to enhance her performance. If you’re engaging in repetitive tasks or overutilizing ad technology, Liana recommends prioritizing revenue-generating tasks and scheduling time to automate and delegate the remainder. Executing multiple advertising approaches simultaneously without a sound strategy is ineffective. Instead, test strategies separately, analyze KPIs and performance data, and optimize them to scale.
Join Dan Kuschell in this episode of Growth to Freedom as he hosts Liana Ling, the CEO of AdSkills, who shares how to simplify digital advertising strategies. Liana explains how to adapt to the changes in digital advertising, her personal and professional growth journey, and tips for gaining visibility using paid media.