If you could turn your writing into a career, even if you didn’t consider yourself a good writer… and even if you are average at grammar… would you want to know how to do it?

Today’s guest, Ben Settle, is a master at increasing sales conversions for himself and other businesses. He’s a professional copywriter who’s learned from the best in the business how to research a market, write to that market’s specific pain points, and generate sales well above the industry norm. He’s convinced that he’s nothing special and that any entrepreneur can learn the skills to write to create more business, make more sales, and boost profits.

In this conversation he shares many tips and strategies to get into the minds and hearts of your prospects so that you know how to write to their real needs.

Her also shares his 5-step copywriting formula that he gleaned from researching the work of greats in the copywriting industry like Gary Halbert, Eugene Schwartz, David Ogilvie, Ken McCarthy, and many others. Ben’s boiled down everything he’s learned into simple, proven strategies that he believes anyone can learn. Effective writing (copywriting) is not about the product, and not about the price. It’s about knowing your target market. He’s convinced that if you know your market well, you can sell them every time, and he’s going to walk you through some of the strategies to do just that...

Here’s a glimpse of what you’ll learn in this interview and conversation:

• [0:32] Introduction of today’s guest: Ben Settle.
• [2:54] What Ben learned from Gary Halbert.
• [7:20] Ben’s 5 step formula for writing copy.
• [9:27] What IS copy writing?
• [13:10] How to read the minds of your clients? (his 17 page questionnaire).
• [18:02] The three types of business people.
• [19:20] How to get into the subconscious mind of your prospects.
• [20:00] How to know your Market (tips he learned from Eugene Swartz)
• [21:46] How to get people to open up about their problems.
• [23:09] Why “hard selling” is outdated and leads to hard times
• [25:40] Why“Moving the Free line” may not be the best way to grow your following
• [27:26] Why Ben was compelled to go into writing in the first place.
• [28:05] Rituals you can use to become a better writing.
• [28:58] How writing Gary Halbert’s letters by hand can help you become a better writer
• [30:13] Why writing trumps typing when you’re learning to write copy.
• [31:01] The top people to learn writing and copy from
• [32:30] The biggest mistakes you can make in business - and how to turn it into a transformation
• [34:30] What to do when you hit bottom (and what you can learn from Ben)

Resources mentioned on this episode:

www.BenSettle.com - Ben’s website

www.BenSettleShow.com - Ben’s podcast

BOOK: The System Club Letters

Crypto-Marketing Newsletter

Street Smart Email

BOOK: The 7 Lost Secrets of Success

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This show brought to you by Done for You Solutions. Outsourcing doesn’t have to be difficult. Whether you’re looking for customer service, optimizing your website, or a virtual assistant to help with reporting, data, or research, Done for You Solutions can help. I’ve used Done for You Solutions for years and they help simplify. Click here to learn more and let the founder Ric Thompson know that you heard about him from our show.

Genius Network is the place high level entrepreneurs go for collaboration, contribution, and connections not available anywhere else. Members get strategies for exponential growth and opportunities for deal making, strategic partnerships, joint ventures, and more. Membership is by application only. Click here to learn more. I was one of the original members when Joe started it in 2007 and today I get to help grow the company in my current role. You can also learn more about the Genius Network Annual Event here – which is the one time per year the group is opened to non-members.

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People mentioned on this episode:

Dr. Jeremy Weisz

Gary Halbert

John Carlton

Gary Bencivenga

Richard Sears (Founder of SEARS)

Ken McCarthy

David Ogilvie

John Childers (wealth formula Dan mentioned)

Michael Fischman

Eugene Schwartz

Michael Gelb (brain power)

Matt Furey

Joe Vitale

Dan Sullivan

Joe Polish

Dan Kennedy

===================

ABOUT DAN KUSCHELL:

===================

Dan Kuschell is a success driven business growth strategist, a media contributor, and thought leader. He helps entrepreneurs, leaders, and business owners grow and scale their companies 10x by driving the flow of elegant ideas, execution, and team-culture for greater clarity, confidence, and direction. Dan has been recognized worldwide for creating results with his resources, books, and strategies.

Meet Dan at http://www.DanKuschell.com

Get more access to Dan's wisdom here: http://www.youtube.com/ChampionVision

Watch/Listen to the show: http://www.growthtofreedom.com

Tweet us at: https://twitter.com/dan_kuschell

Follow us on Facebook: https://facebook.com/dankuschellpage

LinkedIn: http://www.linkedin.com/in/dankuschell

Pinterest: https://www.pinterest.com/dankuschell

Instagram: http://www.instagram.com/dankuschell

What if traditional investment strategy’s were really setup to make the big investors money, yet give you and I as the little guy just enough to stay in the game, but rarely win?

Think it’s possible?

Instead of playing into speculation, volatility, and uncertainty, there is a better way to create cash flow and passive income sources so that you can set things up to enjoy retirement and get the piece of freedom you deserve.

Today’s guest is Robert San Luis. He is an advisor, coach, and best-selling author of “Wealth Without Wall Street: Seven Keys To An Early Retirement.” Robert has spent most of his life trying to learn a better way to invest that provides true time freedom to average people.

He’s been an active investment advisor (and gave that side of his business up due to the unethical and unfair way the industry works), a real estate broker and investor, and now he teaches people what’s really going on in the investment world, and how you can create passive streams of income - while creating cash flow at the same time.

It’s unique and different, and even Warren Buffett’s Berkshire Hathaway has taken advantage of this little known strategy.

The sad but true reality is that the stock market and the typical investment strategies are stacked against the average person. The big corporations and financial institutions have leveraged their influence to create systems that give them a massive advantage in terms of inside information AND technologies that allow them to make trades before you even get the chance.

Robert San Luis has studied the investment industry at length and has discovered proven methods of getting your money OUT of the speculative, risky realm of Wall Street, and into investments that cash flow monthly and provide you the recession proof security you want and deserve.

Here’s a glimpse of what you’ll learn in this show:

• [0:31] What to expect in this great episode with Dan’s guest Robert San Luis.
• [2:15] Why “What’s your number?” is the absolutely wrong question.
• [4:52] How the stock market and investments are rigged so that YOU are not the winner.
• [6:10] How to examine your strategy for retirement.
• [8:10] Who is Robert San Luis? Why did he get into this specializes sort of knowledge?
• [10:50] What Robert was known for in High School.
• [13:30] How can the average person compete against the Wall Street Machine?
• [18:18] What can listeners do to move themselves forward wisely in the investment realm?
• [20:06] How Robert became interested in helping people with financial issues.
• [23:55] What would it be like to find low-risk cash flow opportunities that were recession proof.
• [29:21] Getting started investing in commercial mobile home parks and properties.
• [32:15] The lowest point Robert’s business career and what he learned from it.
• [34:10] Who Robert turns to for advice in life and business.
• [34:15] The importance of psychology surrounding money.

Resources mentioned on this episode:

www.RobertSanLuis.com - Robert’s website

Robert(at)RobertSanLuis(dot)com

MOVIE: The Big Short

Robert’s Book: Wealth Without Wall Street

MOVIE: The Wolf of Wall Street

DOCUMENTARY: Inside Job

*********************

This show brought to you by Done for You Solutions. Outsourcing doesn’t have to be difficult. Whether you’re looking for customer service, optimizing your website, or a virtual assistant to help with reporting, data, or research, Done for You Solutions can help. I’ve used Done for You Solutions for years and they help simplify. Click here to learn more and let the founder Ric Thompson know that you heard about him from our show.

Genius Network is the place high level entrepreneurs go for collaboration, contribution, and connections not available anywhere else. Members get strategies for exponential growth and opportunities for deal making, strategic partnerships, joint ventures, and more. Membership is by application only. Click here to learn more. I was one of the original members when Joe started it in 2007 and today I get to help grow the company in my current role. You can also learn more about the Genius Network Annual Event here – which is the one time per year the group is opened to non-members.

*********************

People mentioned on this episode:

Dan Sullivan

Joe Polish

Dan Kennedy

Dr. Jeremy Weisz

John Corcoran

Warren Buffett

===================

ABOUT DAN KUSCHELL:

===================

Dan Kuschell is a success driven business growth strategist, a media contributor, and thought leader. He helps entrepreneurs, leaders, and business owners grow and scale their companies 10x by driving the flow of elegant ideas, execution, and team-culture for greater clarity, confidence, and direction. Dan has been recognized worldwide for creating results with his resources, books, and strategies.

Meet Dan at http://www.DanKuschell.com

Get more access to Dan's wisdom here: http://www.youtube.com/ChampionVision

Watch/Listen to the show: http://www.growthtofreedom.com

Tweet us at: https://twitter.com/dan_kuschell

Follow us on Facebook: https://facebook.com/dankuschellpage

LinkedIn: http://www.linkedin.com/in/dankuschell

Pinterest: https://www.pinterest.com/dankuschell

Instagram: http://www.instagram.com/dankuschell

If you could position yourself in a unique way with authority and credibility, what would it do for you?

Today, you’re going to hear from Coach Michael Burt, a proven coach both on the athletic field and in the business world. Michael has an amazing knack for seeing the trouble spots in businesses quickly and giving clear, cogent advice and wisdom about how to position yourself as the go-to expert (and more).

You’ll discover Michael’s “Cheetah and Zebra” strategy, the 4 Missing Structures, 3 Types of People in Business, How to Articulate your message, The 2.2 Millimeter Concept, CRUMBS Concept, and you’ll even hear Michael talk about his wife and daughter and how he balances entrepreneurship and home life - so you can grow, excel, accelerate, and dominate your marketplace.

Michael Burt is a former championship coach with an entrepreneurial mindset, and he’s quickly become the go-to business coach for growth minded companies in competitive and saturated markets who want to look different, run faster, and be agile. He is the author of ten books, including the bestseller, “This Ain’t No Practice Life” and the Wiley published “Zebras and Cheetahs- Look Different, Run Faster, Be Agile.”

If you struggle to know how to sell more effectively, how to hire people who are the right fit for your team, or balance your work life with the most important priorities - the people back at home - then you’ve got something to look forward to on this episode.

Here’s a glimpse of what you’ll learn in this show:

• [0:32] Dan’s welcome and introduction to Michael Burt, founder of The Greatness Network.
• [2:08] Who is Michael Burt and what does he really do?
• [3:58] The “Wall of Fame” on Michael’s office wall, and why Randy Gage is on it.
• [6:49] The “superpower” that Michael has and the biggest benefit he brings to his clients.
• [8:35] 3 types of people Michael coaches.
• [9:47] The basic idea behind cheetahs and zebras.
• [12:01] What Michael was known for in High School.
• [13:44] If a person is just getting started, what steps does Michael recommend?
• [17:19] Next steps for people who have down the first steps.
• [20:05] Michael’s definition of “selling.”
• [21:35] The importance of focusing on your present and potential clients.
• [23:45] Where is your high level activity?
• [24:35] Michael’s most important things for moving HIS business forward.
• [26:20] How Michael integrates what he does with his family life.
• [28:41] The top mistakes Michael has made, his lowest business point.
• [31:08] What Michael would do differently in hiring after making some mistakes.
• [32:56] How to connect with Michael.
• [34:06] What Michael wants to be known for.
• [35:45] The biggest challenge of being an entrepreneur and a Dad at the same time.
• [38:31] What you want to look for in a genuinely good coach.

Resources mentioned on this episode:

Connect with Michael at: https://www.greatnessnetwork.com/ OR https://www.coachburt.com/

www.GrowthToFreedom.com/44 (the episode Dan mentioned)

*********************

This show brought to you by Done for You Solutions. Outsourcing doesn’t have to be difficult. Whether you’re looking for customer service, optimizing your website, or a virtual assistant to help with reporting, data, or research, Done for You Solutions can help. I’ve used Done for You Solutions for years and they help simplify. Click here to learn more and let the founder Ric Thompson know that you heard about him from our show.

Genius Network is the place high level entrepreneurs go for collaboration, contribution, and connections not available anywhere else. Members get strategies for exponential growth and opportunities for deal making, strategic partnerships, joint ventures, and more. Membership is by application only. Click here to learn more. I was one of the original members when Joe started it in 2007 and today I get to help grow the company in my current role. You can also learn more about the Genius Network Annual Event here – which is the one time per year the group is opened to non-members.

*********************

People mentioned on this episode:

Joe Polish

Joe Calloway

Randy Gage

Dan Kennedy

Stephen Covey

Dan Sullivan

Tony Robbins

Peter Drucker

===================

ABOUT DAN KUSCHELL:

===================

Dan Kuschell is a success driven business growth strategist, a media contributor, and thought leader. He helps entrepreneurs, leaders, and business owners grow and scale their companies 10x by driving the flow of elegant ideas, execution, and team-culture for greater clarity, confidence, and direction. Dan has been recognized worldwide for creating results with his resources, books, and strategies.

Meet Dan at http://www.DanKuschell.com

Get more access to Dan's wisdom here: http://www.youtube.com/ChampionVision

Watch/Listen to the show: http://www.growthtofreedom.com

Tweet us at: https://twitter.com/dan_kuschell

Follow us on Facebook: https://facebook.com/dankuschellpage

LinkedIn: http://www.linkedin.com/in/dankuschell

Pinterest: https://www.pinterest.com/dankuschell

Instagram: http://www.instagram.com/dankuschell

What if you could multiply the 5 key areas of your business by 10? Your business would explode!

There’s no doubt that growth on a personal level and in terms of business skills and development is what you need in order to grow your bottom line and reach more customers with what you have to offer. But how do you accomplish that?

It’s not as difficult as you might think if you take the time to ask some key questions. They’re questions that reveal where you are, what areas you need the most growth in, and even places where you can maximize your productivity and effectiveness by delegation. On today’s episode of Growth to Freedom Dan gives you those questions and walks you through exactly how you can ask them, answer them, and apply your answers by making a practical plan to grow each area of need by 1% every week.

Think about that: 1% growth every week in your key areas.

Where would you be by the end of the year if you grew 1% every week? You’d be experiencing a 52% improvement and the effects that could have on your family, team, and business are incalculable.

Dan has loaded this episode with tips, tools, and resources to help you start off your year right. By the time you finish listening to this value packed episode you’re going to be completely equipped to evaluate yourself and your business, set actionable goals, and execute those goals week by week to see incredible results.

And don’t miss the book recommendations and resources Dan makes on this episode. His reading list for the coming year is impressive, and it serves as an example of how leaders are readers who apply what they learn to their lives. Pick a book or two from Dan’s list and make a commitment to read them in the next few months. But don’t only read them, take notes and make an action plan based on what you’ve learned. It’s the action takers who see results.

Here’s a glimpse of what you’ll learn in this show:

• [0:31] Dan’s welcome to you and the introduction to today’s show.
• [2:07] Dan’s biggest priority.
• [4:38] How the best networking is done.
• [6:30] Are you willing to do the H.O.T. exercise here at the New Year?
• [13:30] What would happen if you could be a more productive you?
• [18:09] Take the time to answer some powerful questions.
• [20:25] What could happen for you if you’d take the time to do this exercise?
• [21:23] The 5 key areas in business.
• [22:58] The key to building a successful team - building great people in 6 key areas.
• [24:28] Resources and tools Dan uses.
• [26:07] A powerful resource package for you, for a limited time.
• [27:39] A buyer’s model VS a seller’s model and how you can do it right.
• [29:12] How to get into your customer’s head.
• [31:07] The 6 emotional needs every person has.
• [33:20] The purpose of the Genius Network.
• [35:27] Media strategies to leverage your business best.
• [37:40] Dan’s summary of this episode.

Resources mentioned on this episode:

The previous episode with Dan’s kids: www.GrowthTorFreedom.com/43

The previous episode with Rick Bern: http://www.growthtofreedom.com/dan-kuschell-creating-positioning-by-giving-forward-creating-superfans-and-the-power-of-mindset-mentors-and-meditation-with-rick-bern/

The Moving Future Tool from Strategic Coach

BOOK: The Hard Thing About Hard Things

BOOK: Essentialism

BOOK: Creativity, Inc.

BOOK: The Life Changing Magic of Tidying Up

BOOK: Rocket Fuel

The interview with Mark Winters - www.GrowthToFreedom.com/39

BOOK: Hooked

BOOK: Double Double

BOOK: The Entrepreneurial Roller Coaster

BOOK: Money: Master the Game

BOOK: The Four Obsessions of Leadership

BOOK: Overcoming the Five Dysfunctions of a Team

BOOK: Give and Take

BOOK: Traction

PROGRAM: Get the Edge

PROGRAM: Unlimited Power

PROGRAM: Total Product Blueprint

Fitbit

Headspace

Get your free resource package: www.GrowthToFreedom.com/mastery

*********************

This show brought to you by Done for You Solutions. Outsourcing doesn’t have to be difficult. Whether you’re looking for customer service, optimizing your website, or a virtual assistant to help with reporting, data, or research, Done for You Solutions can help. I’ve used Done for You Solutions for years and they help simplify. Click here to learn more and let the founder Ric Thompson know that you heard about him from our show.

Genius Network is the place high level entrepreneurs go for collaboration, contribution, and connections not available anywhere else. Members get strategies for exponential growth and opportunities for deal making, strategic partnerships, joint ventures, and more. Membership is by application only. Click here to learn more. I was one of the original members when Joe started it in 2007 and today I get to help grow the company in my current role. You can also learn more about the Genius Network Annual Event here – which is the one time per year the group is opened to non-members.

*********************

People mentioned on this episode:

James Cameron

George Lucas

Dan Sullivan

Coach Pat Riley

Mark Winters

Joe Polish

Gino Wickman

Tony Robbins

Frank Kern

Brendon Burchard

Dan Kennedy

Michael Fishman

J.J. Virgin

===================

ABOUT DAN KUSCHELL:

===================

Dan Kuschell is a success driven business growth strategist, a media contributor, and thought leader. He helps entrepreneurs, leaders, and business owners grow and scale their companies 10x by driving the flow of elegant ideas, execution, and team-culture for greater clarity, confidence, and direction. Dan has been recognized worldwide for creating results with his resources, books, and strategies.

Meet Dan at http://www.DanKuschell.com

Get more access to Dan's wisdom here: http://www.youtube.com/ChampionVision

Watch/Listen to the show: http://www.growthtofreedom.com

Tweet us at: https://twitter.com/dan_kuschell

Follow us on Facebook: https://facebook.com/dankuschellpage

LinkedIn: http://www.linkedin.com/in/dankuschell

Pinterest: https://www.pinterest.com/dankuschell

Instagram: http://www.instagram.com/dankuschell